This was the first year for SAScon and something tells me we’re very likely to see it happen again in the near future. The session content was great and the turnout was excellent with standing room only for nearly every session.
Opening the advanced link building panel, my presentation focused on the usefulness of using metrics to help understand specific rankings. I took the audience through the process of examing some of the data from SEOmoz Keyword Difficulty tool, using the Page Authority, Domain Authority and linking Root Domains values to attempt to understand the rankings for a specific keyword. Using pivot tables we examined the count of anchor texts containing our target term, and more importantly, the number of independent linking root domains containing our target terms!
Talking link metrics in front of a crowd is quite the challenge and I recommend having a go at it yourself! Have fun reading through the presentation.
SAScon 2010 – [Link Building Metrics] Richard Baxter
Here are some of the resources I mentioned in the presentation:
SEOmoz: Keyword Difficulty Tool
Open Site Explorer
SEOgadget: – How to make a Pivot Chart and Table in Excel
Blogstorm: Link Profiles with Pivot Charts
SEOmoz: Understanding Page Authority
Majestic SEO and their Bulk Backlink Checker
Thank you to the SAScon team and Kieron Hughes and David Towers for their (excellent) session write ups.
My SAScon Presentation [Advanced Link Building] is one of our latest posts from: SEOgadget.co.uk, UK SEO consultants helping people and organisations succeed in search.
On Wednesday 28th April, I’ll be speaking at SAScon Search, Analytics and Social Media Conference in Manchester.
I’ll be on the link building panel where I’ll be talking about metrics to understand rankings, using a case study on the term “UK SEO“. 
Here’s a little preview of one of the slides:
I’m joined by some quite formidable linkbuilding veterans too:
So come and join us, and if you’re going to be there please come and say hello!
Details
Location: The Bridgewater Hall, Lower Mosley Street, Manchester, M2 3WS
Website: http://www.sascon.co.uk/
Speaking at SAScon 2010 Manchester is one of our latest posts from: SEOgadget.co.uk, UK SEO consultants helping people and organisations succeed in search.