Iconic travel business
Web Trading Manager
Title: Web Trading Manager
Reporting to: Head of E-Commerce
JOB PURPOSE
This is a fantastic opportunity for a dynamic online expert to join at an exciting time in its ambitious growth plan.
The objective of this role is to lead the trading, SEO content and feature development. This will include understanding customer and web research, working with senior business stakeholders to agree strategy, leading the design of new features and websites, liaising closely with IT and marketing/web agencies, and leading projects. In addition you will lead and motivate a team and manage and develop key relationships with outsource suppliers.
KEY RESPONSIBILITIES AND ACCOUNTABILITIES
In this role you will be responsible for:
Understanding, Strategy and Planning
- Initiating and reviewing detailed customer research, web traffic statistics, market intelligence, competitors etc. to understand customer behaviour, issues and opportunities on the site
- Identifying opportunities to improve conversion/spend/loyalty/usability around the site and plans appropriate solutions
Trading
- Accountability for all trading and operational updates
- Ensuring detailed trading plans are agreed each month in advance with key stakeholders to ensure we meet trading targets- Reviewing trading performance and drives continuous improvement
SEO + Team Management
- Managing and improving SEO performance
- Managing the site trading and content team [currently consisting of Comms Manager, SEO Manager, Analyst, Site Administrator]