Jobs in Digital Marketing

Best Buy Enterprise is a multinational retailer of technology, entertainment products and services with a commitment to growth and innovation. We are a truly global company with approximately 180,000 employees across the United States, Canada, Europe, China, Mexico and Turkey.

Best Buy Europe Distributions is the European arm of Best Buy Inc. and is made up of Best Buy, The Carphone Warehouse, Geek Squad and The Phone House.

The Carphone Warehouse is Europe’s biggest independent mobile retailer with over 800 stores in the UK, and hundreds more throughout Europe. Our success has been built on over 20 years of experience in the telecommunications industry and our people's passion for the connected world.

Immerse yourself in our future, and you could have an inspiring career ahead of you. Today is yesterday. Live tomorrow.

Overall Purpose of Job
Drive natural search traffic to carphonewarehouse.com, community and new mobile site. Generate efficient sales and margin through natural search traffic Be an SEO evangelist – support key internal stakeholders by providing advice and insight on all things SEO Coach the wider team on best SEO practices Integrate with the wider team and agencies to fulfil the SEO strategy

Duties & Responsibilities
Develop, scope and deliver the SEO strategy for the main .com site, mobile site, community and blogging platforms To have an advanced level of knowledge and understand how search engines and websites work Capability to work hands-on to solve problems, with ability to generate ideas and solutions Manage and work with the SEO agency to deliver profitable SEO solutions Work closely with the web developers to ensure our website is optimised from a technical perspective Liaise with other team members to ensure synergy with our marketing campaigns, using news stories proactively to ensure online coverage. Integrate and develop SEO in conjunction with multiple channels e.g. How natural and paid search can work together to maximise sales and margin Create and pull content from all areas of the business and market to actively publish on relevant online forums (internal/external), new sites and directories Develop a network of bloggers and writers who can build our presence across key websites and our community site Produce natural search activity to support all key trading activities… PayM, PayG, tablets, B2B, smartphones, etc Work alongside our group website brands on tactical opportunities and integrate CPW natural search with these brands

Produce SEO analysis including, performance metrics, keyword research, competitive market audits, website audits, etc Comprehensively research and analyse competitor sites and search results pages Production of technical change requests for a variety of site changes, including: Internal link optimisation SEO technical analysis and evaluation Website architecture problems HTML and CMS optimisation Understand issues surrounding user experience, accessibility and information architecture Keep up to date with latest SEO initiatives in the marketplace Proactively make use of these new SEO opportunities and communicate the business benefits effectively Help ensure SEO excellence within the team People Management:
Requirement to influence a range of stakeholders across the business (up to Executive committee level) Agency management – experience in owning agency relationships and deliver success through third parties Strong integration, coaching and people skills Note: the role currently has no line management responsibilities.

Financial Management:
Responsible for the agency and SEO activity budget Manage investments to maximise sales and margin

Best Buy Enterprise is a multinational retailer of technology, entertainment products and services with a commitment to growth and innovation. We are a truly global company with approximately 180,000 employees across the United States, Canada, Europe, China, Mexico and Turkey.

Best Buy Europe Distributions is the European arm of Best Buy Inc. and is made up of Best Buy, The Carphone Warehouse, Geek Squad and The Phone House.

The Carphone Warehouse is Europe’s biggest independent mobile retailer with over 800 stores in the UK, and hundreds more throughout Europe. Our success has been built on over 20 years of experience in the telecommunications industry and our people's passion for the connected world.

Immerse yourself in our future, and you could have an inspiring career ahead of you. Today is yesterday. Live tomorrow.

Overall Purpose of Job
Drive natural search traffic to carphonewarehouse.com, community and new mobile site. Generate efficient sales and margin through natural search traffic Be an SEO evangelist – support key internal stakeholders by providing advice and insight on all things SEO Coach the wider team on best SEO practices Integrate with the wider team and agencies to fulfil the SEO strategy

Duties & Responsibilities
Develop, scope and deliver the SEO strategy for the main .com site, mobile site, community and blogging platforms To have an advanced level of knowledge and understand how search engines and websites work Capability to work hands-on to solve problems, with ability to generate ideas and solutions Manage and work with the SEO agency to deliver profitable SEO solutions Work closely with the web developers to ensure our website is optimised from a technical perspective Liaise with other team members to ensure synergy with our marketing campaigns, using news stories proactively to ensure online coverage. Integrate and develop SEO in conjunction with multiple channels e.g. How natural and paid search can work together to maximise sales and margin Create and pull content from all areas of the business and market to actively publish on relevant online forums (internal/external), new sites and directories Develop a network of bloggers and writers who can build our presence across key websites and our community site Produce natural search activity to support all key trading activities… PayM, PayG, tablets, B2B, smartphones, etc Work alongside our group website brands on tactical opportunities and integrate CPW natural search with these brands

Produce SEO analysis including, performance metrics, keyword research, competitive market audits, website audits, etc Comprehensively research and analyse competitor sites and search results pages Production of technical change requests for a variety of site changes, including: Internal link optimisation SEO technical analysis and evaluation Website architecture problems HTML and CMS optimisation Understand issues surrounding user experience, accessibility and information architecture Keep up to date with latest SEO initiatives in the marketplace Proactively make use of these new SEO opportunities and communicate the business benefits effectively Help ensure SEO excellence within the team People Management:
Requirement to influence a range of stakeholders across the business (up to Executive committee level) Agency management – experience in owning agency relationships and deliver success through third parties Strong integration, coaching and people skills Note: the role currently has no line management responsibilities.

Financial Management:
Responsible for the agency and SEO activity budget Manage investments to maximise sales and margin

Best Buy Enterprise is a multinational retailer of technology, entertainment products and services with a commitment to growth and innovation. We are a truly global company with approximately 180,000 employees across the United States, Canada, Europe, China, Mexico and Turkey.

Best Buy Europe Distributions is the European arm of Best Buy Inc. and is made up of Best Buy, The Carphone Warehouse, Geek Squad and The Phone House.

The Carphone Warehouse is Europe’s biggest independent mobile retailer with over 800 stores in the UK, and hundreds more throughout Europe. Our success has been built on over 20 years of experience in the telecommunications industry and our people's passion for the connected world.

Immerse yourself in our future, and you could have an inspiring career ahead of you. Today is yesterday. Live tomorrow.

Overall Purpose of Job
Plan and manage all online and digital acquisition activity for the Connected World (and CPW) – including a large and sophisticated PPC programme, SEO and natural traffic generation, affiliate partners (across reward, loyalty and long-tail sites), display & Facebook DR activity and mobile. If the remit includes CPW the successful candidate will control one of the largest online marketing budgets in the category
Manage and build the strategic partnerships with our key suppliers – across all our referral channels and lead the on-going optimisation of the marketing budget.
Be an online evangelist – providing support to key internal stakeholders by providing advice and insight on the transformative role of digital and online.

Duties & Responsibilities
Drive traffic to cpw.com and new mobile site(s), and generate efficient sales Support multi-channel trading activity New channels - leverage knowledge and insight from external market to guide thinking around new online channels for acquisition (diversifying current mix) and develop test & learn programmes for both media and creative Budget management Agency management Leadership – to team and business Manage a multi-million pound online marketing budget – Work alongside the PPC agency to deliver profitable paid search campaigns. Diversify our channel mix to drive incremental sales - develop testing plan to establish efficacy of broader mix of online activity Develop campaigns to build our multi-channel business – including research to establish multi-channel effects. Produce campaigns to support all trading activities Work alongside our group website brands on tactical opportunities Produce analysis & reporting to deliver insight into campaign activity Forecast traffic & sales mix

Best Buy Enterprise is a multinational retailer of technology, entertainment products and services with a commitment to growth and innovation. We are a truly global company with approximately 180,000 employees across the United States, Canada, Europe, China, Mexico and Turkey.

Best Buy Europe Distributions is the European arm of Best Buy Inc. and is made up of The Carphone Warehouse, Geek Squad and The Phone House.

The Carphone Warehouse is Europe’s biggest independent mobile retailer with over 800 stores in the UK, and hundreds more throughout Europe. Our success has been built on over 20 years of experience in the telecommunications industry and our people's passion for the connected world.

Immerse yourself in our future, and you could have an inspiring career ahead of you. Today is yesterday. Live tomorrow.

Overall Purpose of Job
Deliver inspire & guide online, and multi-channel digital content

Duties & Responsibilities
Product related content Editorial features Customer generated content Images / videos

Best Buy Enterprise is a multinational retailer of technology, entertainment products and services with a commitment to growth and innovation. We are a truly global company with approximately 180,000 employees across the United States, Canada, Europe, China, Mexico and Turkey.

Best Buy Europe Distributions is the European arm of Best Buy Inc. and is made up of Best Buy, The Carphone Warehouse, Geek Squad and The Phone House.

The Carphone Warehouse is Europe’s biggest independent mobile retailer with over 800 stores in the UK, and hundreds more throughout Europe. Our success has been built on over 20 years of experience in the telecommunications industry and our people's passion for the connected world.

Immerse yourself in our future, and you could have an inspiring career ahead of you. Today is yesterday. Live tomorrow.

Overall Purpose of Job
Drive natural search traffic to carphonewarehouse.com, community and new mobile site. Generate efficient sales and margin through natural search traffic Be an SEO evangelist – support key internal stakeholders by providing advice and insight on all things SEO Coach the wider team on best SEO practices Integrate with the wider team and agencies to fulfil the SEO strategy

Duties & Responsibilities
Develop, scope and deliver the SEO strategy for the main .com site, mobile site, community and blogging platforms To have an advanced level of knowledge and understand how search engines and websites work Capability to work hands-on to solve problems, with ability to generate ideas and solutions Manage and work with the SEO agency to deliver profitable SEO solutions Work closely with the web developers to ensure our website is optimised from a technical perspective Liaise with other team members to ensure synergy with our marketing campaigns, using news stories proactively to ensure online coverage. Integrate and develop SEO in conjunction with multiple channels e.g. How natural and paid search can work together to maximise sales and margin Create and pull content from all areas of the business and market to actively publish on relevant online forums (internal/external), new sites and directories Develop a network of bloggers and writers who can build our presence across key websites and our community site Produce natural search activity to support all key trading activities… PayM, PayG, tablets, B2B, smartphones, etc Work alongside our group website brands on tactical opportunities and integrate CPW natural search with these brands

Produce SEO analysis including, performance metrics, keyword research, competitive market audits, website audits, etc Comprehensively research and analyse competitor sites and search results pages Production of technical change requests for a variety of site changes, including: Internal link optimisation SEO technical analysis and evaluation Website architecture problems HTML and CMS optimisation Understand issues surrounding user experience, accessibility and information architecture Keep up to date with latest SEO initiatives in the marketplace Proactively make use of these new SEO opportunities and communicate the business benefits effectively Help ensure SEO excellence within the team People Management:
Requirement to influence a range of stakeholders across the business (up to Executive committee level) Agency management – experience in owning agency relationships and deliver success through third parties Strong integration, coaching and people skills Note: the role currently has no line management responsibilities.

Financial Management:
Responsible for the agency and SEO activity budget Manage investments to maximise sales and margin

Best Buy Europe is a joint venture between Carphone Warehouse PLC and Best Buy Inc – the largest consumer electronics store worldwide, (with operations in the United States, Canada, Europe, China and Mexico). Best Buy is a multinational retailer of technology and entertainment products and services.   Best Buy Europe operates retail and online propositions as The Carphone Warehouse in the UK, and The Phone House across 8 other European countries. It is now engaged in the roll-out of Best Buy branded "Big Box" and online consumer electronics channels.

Our brands are represented by over 2,400 retail outlets across Europe, and across several websites.  Our business has thrived in a highly competitive industry by constantly identifying changes in consumer behaviour and resulting opportunities for improvement. Over the last two years we have been undergoing our biggest evolution yet, as we address the opportunity presented by the “Connected World”. 

Our online proposition and multi-channel strategy is pivotal to this, and we are looking for bright, talented eCommerce specialists to join our online team. 

Job Role 

Responsible for delivering website sales through obsession with the presentation, performance and customer experience on the website

• Category merchandising
• Trading processes
• Online customer journey optimisation
• Drive web related business projects & initiatives
• Product related content
• Team management & development

Category Merchandising 

• Category landing page & customer journey management & optimisation
• Put product on a pedestal – detail page obsession
• Trading stance – key focuses to drive category sales

Trading Processes

• Produce trading recommendations & work with Trading team on prioritisation
• Drive & support all elements of the monthly product/ promotions changeover process, including reviewing the current process / roles / systems
• Feed into web development plans to enhance functionality & web experience

Product Related Content

• Obsess over the product detail pages, introducing new content (videos, external links, product USP’s) to deliver the best source of information online for our product
• Manage Bazaar Voice (reviews), developing approach online & multi-channel

Web Projects Lead

• Web lead for new launches
• Web lead for projects impacting web
• Work with marketing team to build better synching of marketing activity
• Develop use of images/video online using Rich FX tool

Best Buy Europe is a joint venture between Carphone Warehouse PLC and Best Buy Inc – the largest consumer electronics store worldwide, (with operations in the United States, Canada, Europe, China and Mexico). Best Buy is a multinational retailer of technology and entertainment products and services.   Best Buy Europe operates retail and online propositions as The Carphone Warehouse in the UK, and The Phone House across 8 other European countries. It is now engaged in the roll-out of Best Buy branded "Big Box" and online consumer electronics channels. 

Our brands are represented by over 2,400 retail outlets across Europe, and across several websites.  Our business has thrived in a highly competitive industry by constantly identifying changes in consumer behaviour and resulting opportunities for improvement. Over the last two years we have been undergoing our biggest evolution yet, as we address the opportunity presented by the “Connected World”. 

Our online proposition and multi-channel strategy is pivotal to this, and we are looking for bright, talented eCommerce specialists to join our online team. 

Job Role 

Responsible for all elements of website design developed in line with brand guidelines including landing pages, campaigns and banners.

Requirements

• Drive the design strategy of cpw.com, proactively seeking out new ideas and concepts
• Champion best practice in online design, with web usability at the heart of this
• Manage online design guidelines in conjunction with the Brand Team
• Be the central source for the web team for all Marketing assests (advertising campaigns, instore PoS graphics etc)
• Design & build all promotional elements include banners, landing pages & home pages
• Ensure the website adheres to relevant guidelines
• Check all design elements for spelling, grammar and accuracy
• In conjunction with the Brand Team develop the online design guidelines
• Communicate the guidelines within the broader website team

Best Buy Europe is a joint venture between Carphone Warehouse PLC and Best Buy Inc – the largest consumer electronics store worldwide, (with operations in the United States, Canada, Europe, China and Mexico). Best Buy is a multinational retailer of technology and entertainment products and services.   Best Buy Europe operates retail and online propositions as The Carphone Warehouse in the UK, and The Phone House across 8 other European countries. It is now engaged in the roll-out of Best Buy branded "Big Box" and online consumer electronics channels.

Our brands are represented by over 2,400 retail outlets across Europe, and across several websites.  Our business has thrived in a highly competitive industry by constantly identifying changes in consumer behaviour and resulting opportunities for improvement. Over the last two years we have been undergoing our biggest evolution yet, as we address the opportunity presented by the “Connected World”. 

The Role

Strong project management skills are required for this role, which will be utilised to successfully develop and deliver change management benefits on the European Multi-channel programme.  Responsibility will be given for embedding change management principles across the European community in order to drive improvement in their commercial success.

• Improve business processes and ways of working to drive either greater business efficiency internally and/or above the line commercial results
• Manage and deliver the training elements of the programme
• Ensure that a balanced scorecard of business benefits, together with KPIs and measures, are identified and tools are in place to realise and track benefits
• To assist in the ongoing development of the core change management process (as part of CPW’s overall project methodology) including delivery of process improvement, customer experience mapping, stakeholder mapping and management, communications, business benefits, impact analysis, training and lessons learnt

Best Buy Europe is a joint venture between Carphone Warehouse PLC and Best Buy Inc – the largest consumer electronics store worldwide, (with operations in the United States, Canada, Europe, China and Mexico). Best Buy is a multinational retailer of technology and entertainment products and services.   Best Buy Europe operates retail and online propositions as The Carphone Warehouse in the UK, and The Phone House across 8 other European countries. It is now engaged in the roll-out of Best Buy branded "Big Box" and online consumer electronics channels.  

Our brands are represented by over 2,400 retail outlets across Europe, and across several websites.  Our business has thrived in a highly competitive industry by constantly identifying changes in consumer behaviour and resulting opportunities for improvement. Over the last two years we have been undergoing our biggest evolution yet, as we address the opportunity presented by the “Connected World”.   

Our online proposition and multi-channel strategy is pivotal to this, and we are looking for bright, talented eCommerce specialists to join our online team. 

The Role

This role is for an eCommerce specialist with a real commercial instinct. You will be an expert in online merchandising techniques and their impact, with solid experience of customer journey development. Leading a team of 12 to deliver our trading stance and proposition, you will be responsible for our multi-million pound revenues. All of this achieved through obsession with online presentation, proposition and analysis.

A senior person within the organisation, you will also be involved in strategic projects across the business.

Best Buy Europe is a joint venture between Carphone Warehouse PLC and Best Buy Inc – the largest consumer electronics store worldwide, (with operations in the United States, Canada, Europe, China and Mexico). Best Buy is a multinational retailer of technology and entertainment products and services.   Best Buy Europe operates retail and online propositions as The Carphone Warehouse in the UK, and The Phone House across 8 other European countries. It is now engaged in the roll-out of Best Buy branded "Big Box" and online consumer electronics channels.

Our brands are represented by over 2,400 retail outlets across Europe, and across several websites.  Our business has thrived in a highly competitive industry by constantly identifying changes in consumer behaviour and resulting opportunities for improvement. Over the last two years we have been undergoing our biggest evolution yet, as we address the opportunity presented by the “Connected World”. 

Our online proposition and multi-channel strategy is pivotal to this, and we are looking for bright, talented eCommerce specialists to join our online team.  You will be passionate about all things online, a web evangelist, full of ideas about where our online presence should move to, in this continually evolving business.

The Role

An experienced and forward-thinking digital expert is sought, to drive our online strategy across Paid Search, SEO and Affiliates. You will also be passionate about increasing brand exposure across the internet, wherever the customer is; using social media, emerging channels and the endless opportunities that exist. Strong leadership skills are key to increasing our multi-channel influence and visibility within the business.